Turning Expected Failures Into Market Successes

"The Missing Link reveals a challenge many organizations overlook: a successful product must also fit the company responsible for building, selling, and scaling it—what Norbert Steinhauser calls Product-Company Fit. He offers a valuable framework for identifying—and addressing—the organizational friction that stands in the way."

"This is an important book because it gives leaders language for a problem they often feel but cannot yet name. In my work with commercial leaders and at INSEAD, I see how often companies outgrow the ways they lead, collaborate, and execute. Norbert Steinhauser hits the mark by revealing that the missing link is the fit between a successful product and the organization that must build, sell, support, and scale it. After reading this book, leaders will better understand why growth so often creates friction — and what it really takes to turn market success into organizational coherence."

"Innovation rarely fails because of technology. It fails because organizations cannot scale around it fast enough. With limited resources and often only one opportunity to succeed, leaders face a true make-or-break moment. The Missing Link reveals how to bridge that gap and turn innovation into lasting value."